Official Manufacturer of the Norm Nielsen Line of Magic Products!

Friday, August 2, 2019
Magic Live starts early for us.

Set-up for Nielsen Magic is earlier than that for most dealers. You see, in order to bring attention to our little booth and make it more attractive, every year we hang sp…

By Lupe Nielsen

Las Vegas, Nevada, has been my home for twenty-three years. When I moved here in 1995, it was quite a drastic change of pace and attitude from the life I had in the East Coast of the United States. It took me…

Magic Live 2017 Convention Review by Lupe Nielsen
Another year, another Magic Live Convention… This event has now become a yearly tradition in Las Vegas. The following review is mostly written by me as a personal reminder of …

It is great to have good press.

Nick Lewin has an article about the upcoming Part 2 of the Nielsen Magic Poster Auction, that will be held in Chicago this upcoming February 4, 2017. The auction will be conducted by Potter and …

My personal review of Magic Live 2016
I just wanted to take a moment to express my gratitude and say THANK YOU to all of you who came by our Nielsen Magic booth at Magic Live last week. Although it was a more challenging conven…

The rumor is true, on June 25, 2016, the First Part of the Nielsen Magic Poster Collection wil…

Welcome to the new home of Nielsen Magic! Our little magic store on the web. Here you will find all of our magic props and effects, vintage & rare magician posters, and more!

Whew… This project was long overdue, and it h…